“We Breathe TVCs – Tackling Indigenous Smoking”

Grand Pacific Health

Finalist - We Breathe TVCs, 2026 AMI Marketing Excellence Awards

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Finalist - We Breathe TVCs, 2026 AMI Marketing Excellence Awards 〰️

BC Films. Image of a crowd at a football game. Disapproving of someone in the stands lighting a cigarette

We Breathe TVCs

"On and Off The Field, Every Breath Counts - We Breathe"

Type: Broadcast Commercials - 90" 3 x 15" 

Year: 2025

Camera: Arri Alexa 35, Arri Amira

#WeBreathe #WorldNoTobaccoDay

Client: We Breathe, Grand Pacific Health 

With thanks:  The We Breathe Team & South Coast Community. 

Production: BC Film Aus 

Producers: Benny Edwards/Alex Hardaker

Directors: Benny Edwards / Sean Kinchela

Casting: Chicken and Chips 

1st Ad: Rhian Baker

Cinematographer: @zhardaker

2nd Camera: @juniormeredith

Cam Assist: @tane.wav

Lighting/Gaff: @julianpertout

On Set Stills: @tristan_edouard

On Location Sound: Aidan Jessup

Design: Annie Wright

Stand By Props: Alastair Wharton

Edit: @trist.odonnell

Post Production: @thefilmmafia

Colour Grade: @marcus.friedlander

Sound Mix-down: @tommirock

The production team acknowledges that this campaign was filmed on the Traditional lands of the Yuin Nation. We pay our respects to ancestors and Elders, past and present.

Additional Outputs.

15" On and Off The Field, Every Breath Counts - We Breathe

15" Quit It For Your Kids - We Breathe

"15 Be The Example, Not The Excuse - We Breathe