“Made Here, Worn Everywhere”
Australian Fashion Council X R.M.Williams
Made Here, Worn Everywhere
Type: Brand Campaign
Client: Australian Fashion Council & R.M.Williams
Year: 2026
Camera: Arri Alexa 35
Lensing: Zeiss Compact Primes
#MadeHereWornEverywhere
Client: Australian Fashion Council & R.M.Williams
Production: BC Film Aus
Producers: Benny Edwards
Directors: Benny Edwards
Co-Cinematography: @zhardaker / Benny Edwards
Edit: @trist.odonnell
Post Production: @thefilmmafia
With thanks: R.M.Williams, Silver Fleece, Waverly Mills, The Social Outfit, Australian Defence Apparel, Citizen Wolf, Maara Collective.
Made Here, Worn Everywhere.
From the Adelaide workshop where every R.M.Williams boot is crafted by skilled craftspeople, to Waverly Mills looms weaving since 1874, Australian making has always run deep. Citizen Wolf ending waste through made-to order, The Social Outfit stitching opportunity into every seam, Maara Collective designing with deep connection to Country, Silver Fleece world-class textiles, and Australian Defence Apparel clothing those who protect us.
These incredible AFC members are proof that Australian fashion and textile manufacturing is alive, innovative and worth investing in. Proof that world-class Australian-made products can be made right here at home.
The AFC has proudly launched the National Manufacturing Strategy for Australian Fashion & Textiles, in partnership with R.M.Williams. A critical coordinated roadmap to strengthen, grow and future-proof our local manufacturing sector.
Link to the AFC x R.M.Williams National Manufacturing Strategy below: https://ausfashioncouncil.com/program/national-manufacturing-strategy
Additional Outputs:
45s | Social Cutdowns from National Manufacturing Strategy:
0.2 Secure the Workforce of the Future
