“You Are Our Why”

Grand Pacific Health

Finalist - You Are Our Why - Grand Pacific Health, 2025 AMI Marketing Excellence Awards & 2025 Third Sector Awards

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Finalist - You Are Our Why - Grand Pacific Health, 2025 AMI Marketing Excellence Awards & 2025 Third Sector Awards ●

A frame of two Grand Pacific Health workers smiling and fishing as the sun drops. BC Film award reefs are displayed on the image.

You Are Our Why

Type: Brand Campaign

Year: 2024

Camera: Arri Amira

Client: Grand Pacific Health 

Production: BC Film Aus

About:

You Are Our Why showcases the heartfelt stories and diverse voices of the individuals and communities that work for and are supported by Grand Pacific Health. 

You Are Our Why highlights Grand Pacific Health's commitment to delivering equitable, inclusive, and integrated healthcare across NSW and the ACT. By sharing personal experiences, the campaign illustrates how our range of services—spanning physical health, mental health, and social wellbeing—positively impacts lives, especially those at greater risk of disadvantage. 

Through the 'You Are Our Why' campaign, we celebrate the resilience and strength of our communities, reaffirming that the people we serve are at the heart of everything Grand Pacific Health does.

Featuring: 

Grand Pacific Health Staff across Liverpool, Shellharbour, Wollongong, Goulburn, Yass, Moruya, and Bega Sites.

*Grand Pacific Health acknowledges the Traditional Custodians of the lands on which we work, gather, and filmed this campaign. We pay our respects to Elders past, present, and emerging, and we recognise their ongoing connection to these lands, waters, and communities.

Produced: 

Directed: Benny Edwards

Produced: Lauren Monaghan

Cinematography: Benny Edwards

Edited: Tristan O'Donnell 

Post-Production: Film Mafia 

Photography: Benny Edwards

Special Thanks: 

Thank you to all the GPH staff, consumers, community members and locations involved in the production of You Are Our Why.

You Are Our Why Production & Campaign: 

Campaign Video/Photography Library across GPH sites Shellharbour, Wollongong, Liverpool, Goulburn, Yass, Moruya, Bega.

Hero You Are Our Why  Campaign Video.

Individual Service Stories.

Grand Pacific Health Recruitment Campaign Videos. 

Creation of a Grand Pacific Health Photo/Video Asset Library. 

A coastline with rocky shore and waves crashing, a small harbor with boats, residential area, and hills in the background under a partly cloudy sky with the sun shining.
A young woman with long blonde hair and tattoos on her right arm, smiling softly while standing on a porch or balcony with a wooden roof. She is wearing a black polo shirt with a logo that reads 'headspace' and colorful sleeves. The background shows
Two smiling women outdoors, hugging each other, with a background of leafless trees, buildings, and a street, on a sunny day.
An aerial view of a suburban area with numerous houses, trees, green spaces, and a layer of fog or smoke partially obscuring the landscape.
Two people sitting on a park bench under a large tree in a park, with green trees and cloudy sky in the background.
A woman in a white hijab smiling during a meeting, with a blurred child in a red and white striped shirt in the foreground.
Four people sitting on the sand dunes at the beach, talking and enjoying a sunny day with the ocean in the background.